Loxodrome: A line crossing all of a sphere’s meridians of longitude at the same angle. Coined from Greek loxos (oblique) + dromos (running); the earliest citation is from the 1880 edition of the Library of Universal Knowledge. Also called a rhumb line (possibly from Spanish/Portuguese rumbo/rumo) or spherical helix.
I know what you’re thinking: If a hippodrome is for horse racing—hippos being the Greek word for horse—and a velodrome is for bicycle racing, shouldn’t a loxodrome entail … well, speedy lox?
Lox via Pop Sugar.
In fact, a loxodrome looks like this:
The new logo for London-based payment-processing company WorldPay. The icon, designed by the London agency SomeOne, was “inspired by the data trails made by money as they travel around the planet seamlessly.”
The design-critique blog Brand New has this to say about the new WorldPay logo:
The first thought is most likely, “Oh, dear god, not another globe or marble thing, please.” Which would be an appropriate reaction but it would also be missing the point. Sure, there are dozens of globe-y things out there that are all meant to convey some sort of global-connected-ness concept, but this one actually does and it has a good motive to be the way it is and because, loxodrome.
An amusing summation, although I’d have deleted the comma after because. Because this.
See more of the WorldPay loxodrome, including a hypnotic GIF animation, at Brand New.