Sex, sex, sex, and branding:
Drag impresario and Trannyshack founder Heklina (Stefan Grygelko) announced via Facebook on Tuesday that the 18-year-old club night will henceforth be known as “T-Shack,” bowing to pressure from the transgender community who have long felt the use of the word “tranny” to be pejorative in any context.
The business agreed to rename three of its most provocatively named specialty drinks. They’re now called “Tropical Kiss,” “Sweet Cheeks” and “Hawaiian Nights.” The previous names were, well, unprintable (at least in a family newspaper).
No such constraints apply here.
Spot the naughty names!
Personally, I’m more offended by the apostrophe in “Bottom’s.”
Last month I reported on a campaign urging Hula, an STD-awareness app, to change its name. (Protesters said the name was insensitive to native Hawaiian traditions.) At the time, Hula’s founder, Ramin Bastani, said changing the name “doesn’t make sense.” On May 6, the AP reported that Bastani had changed his mind. The new name, whatever it is, will have nothing to do with Hawaii, Bastani said.
RiechesBaird, a 20-year-old brand-strategy firm named for its founders, has changed its name and URL to the easier-to-pronounce BrandingBusiness. In a blog post, Ray Baird said he and co-founder Ryan Rieches “have no hesitation” about removing their names from the door. The firm has offices in Irvine, California, and New York City. (Hat tip: Alan Brew.)