Need fast feedback about a naming dilemma? On a tight budget? You can now hire my expert naming services by the minute—yes, one-sixtieth of an hour—through Clarity.fm*, a year-old San Francisco company that connects entrepreneurs with experts, over the phone, for advice on business challenges.
In a 15-, 30-, or 45-minute phone conversation (or longer, if you have the stamina), I can review your naming objectives and criteria, give you a quick professional critique of your top name choices, and point out areas you may have overlooked. You can ask me questions about product names, company names, taglines, domains, or brand architecture. There’s no obligation to hire me for further naming work, but if you’d like to do so we can talk about that, too.
Yesterday, for example, I spoke with a couple of entrepreneurs in Vancouver, BC, who wanted my opinion of their four top name candidates. In a fast-paced 17-minute call, I gave them my impressions of the names and advice for a follow-up round of creative work.
* About that .fm domain extension: It’s the country code for the Federated States of Micronesia—and an apt choice for a company called Clarity.