My new guest post at Duets Blog, “Trendifying Adverbially: When Naming Fads Become Epidemics,” takes a serious look at copycat naming. Why are there at least 193 195 companies or products whose names end in -ly? What explains the surge in names that end in -ify? Is lack of awareness to blame, or the opposite—an eagerness to hitch one’s star to a branding bandwagon?
Read the post—and leave a comment with your own observations, if you like.