A familiar trope (or snowclone) in new manifestations.
“Disneyland Just got Merrier.” (Billboard in Oakland, California.)
“Comfort Just Got Sleek.” Jockey print ad featuring stylist Rachel Zoe (the blonde woman). Other slogans in the campaign: “Comfort Just Got Flirty,” “Comfort Just Got Glam.”
“Winning Just Got Closer.” One of the teaser slogans for the new Graton Resort & Casino, which opened in Rohnert Park (Sonoma County, California) November 5. Never underestimate the public’s willingness to overestimate the odds: Opening-day traffic created gridlock on US 101, and “once on city streets, many motorists ditched their cars at hotels and business parks to make their way on foot, plodding across a large field toward the hulking casino like ‘zombies’,” according to a California Highway Patrol officer quoted in a Los Angeles Times report. The doors were so mobbed that the casino opened an hour ahead of schedule. The 340,000-square-foot resort is owned by the Federated Indians of Graton Rancheria and is open 24/7.