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November 07, 2013

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I actually guessed right on Lytx, but I never would have guessed the pronunciation of Aesynt. That's all kinds of terrible.

Re Ketchupppppp: Some years ago I went into my bank and saw bottles of ketchup every few feet. I asked why, knowing no good would come of it. They were promoting I believe home equity loans to help people "ketch up" on their bills.

Of course, whoever went to the supermarket bought bottles of a brand that called it "catsup."

I saw Lytx as the company intended, too, but my first instinct for aesynt was "isn't." And that isn't good.

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