Spotted yesterday in the New Nonfiction section of Oakland’s Rockridge Branch library:
In 2008, when I originally wrote about book-title formulas, I counted 43 “The End of X” titles on Amazon. When I repeated the exercise this week, I stopped counting at 50 “The End of X” titles in the business section alone—10 of them published in 2013. I also saw at least 20 “The End of X” titles in American History (my favorite: The End of Jewish Radar) and 15 in Self-Help.
With the release of James K. Galbraith’s The End of Normal next year, we’ll have a titleclone twofer: “The End of X” and “Normal.” I can imagine Amazon recommending to buyers of Galbraith’s book that they also spring for The End of Normal: A Wife’s Anguish, a Widow’s Comeback, by Stephanie Madoff Mack (yes, those Madoffs).