Do some corporate or product names make you shudder and cringe? Are there names you find so annoying that you can’t bear even to utter them aloud?
I want to know about the names you hate, and why. Is it the sound of the word, its spelling, a personal association? Can a good product or stellar customer service overcome your aversion to a name?
For comparison, consider the related phenomenon of word aversion, the well-documented tendency of some people to detest certain words. (“Moist” is frequently cited.) Read Mark Liberman’s posts on Language Log (start here and follow the links) to learn more about word aversion.
Now leave a comment and tell us about the names that make you cringe.*
UPDATE: And, if you can, tell us why these names bother you.
* Commercial names only, please—companies and products. Let’s leave baby names out of the discussion.