« Sweet Deal For Google and Kit Kat | Main | The Names You Hate »

September 05, 2013


Feed You can follow this conversation by subscribing to the comment feed for this post.

I've never been a fan of the brand, and especially not of the old logo. So, I guess I'm in the camp that prefers the new logo. On the other hand, how much would a new name have hurt the company?

@Steve: My opinion? A name change would have been a bad move--a signal that they're desperate, or that Mayer's ego is more important than 18 years of brand equity. The Yahoo name isn't the problem; the business model is another story.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

My Photo

My Web Site

Top 25 Language Professionals Blogs 2012
Top 25 Language Professionals Blogs 2011
Top 10 Language Professionals Blogs 2010
Top 100 Language Blogs 2009

Your email address:

Powered by FeedBlitz

Bookmark and Share