« Befogged | Main | Word of the Week: DPO »

August 01, 2013

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

I think the issue is simply that in the marketing of dental services, the word "smile" has the greatest emotional resonance. Compare "Imagine yourself with a new smile" to "Imagine yourself with cleaner teeth." Also, the nice smile is the end benefit of that dental work, and all the details (cleaner teeth, healthy gums, etc.) are in service to that benefit.

The dentist I used to go to actually had the business name "Smiles by Bond" (http://www.smilesbybond.com/). I think that all these dentists went to the same marketing seminar at one of their conferences.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

My Photo

My Web Site

Top 25 Language Professionals Blogs 2012
Top 25 Language Professionals Blogs 2011
Top 10 Language Professionals Blogs 2010
Top 100 Language Blogs 2009

Your email address:


Powered by FeedBlitz

Bookmark and Share

Categories