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July 15, 2013

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I do appreciate the "frisson" suggestion, but can't help seeing "pissant" - in plain old vulgar English - when I see "frissant."

Also, a trademark rant: You can't create a brand new thing (here, cronut, as discussed), define it, use it as the name of THE THING ITSELF in both singular and plural - and then seek trademark registration for it. The inventor of cookie dough ice cream was not entitled to register COOKIE DOUGH for the name of its ice cream merely because he or she came up with it first. The same goes for the cronut. In fact, Ansel's applications have not matured to registration, and, IMHO, should not. Rant over.

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