Naming your product is so simple! Just ask any of the owners of the 2,177 “simple” marks listed in the U.S. Patent and Trademark database.
Here’s a simple sampling:
Real Simple magazine: “Life Made Easier”
Book titles – which can’t be trademarked – also promise simplicity.
Simple Times: Crafts for Poor People, by Amy Sedaris (2010).
Simple: Conquering the Crisis of Complexity, by Alan Siegel and Irene Etzkorn (2013).
When simply simple isn’t simple enough, there’s simpler.
And back in the halls of commerce:
Simple Squares organic snack bars.
Hershey’s Simple Pleasures, “a delicious treat with 30% less fat vs. the average of the leading milk chocolates.”
Not So Simple Syrup. Simple syrup is a generic term for a 1:1 ratio of white sugar dissolved in water; Not So Simple Syrup contains flavorings such as blackberry or lemon.
Simple Green all-purpose cleaning concentrate.
Simple skin care, “sensitive skin experts.”
Nook Simple Touch with GlowLight.
Finally, an anthem for simple times, brought to you by The Simpletones.