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No, not a new model: a rhetorical device.
I spotted it on a Bay Bridge billboard, then tracked it down to the June 2013 issue of Entrepreneur magazine.
“The new Cayman: Bends the rules. Rules the bends.”
A nice example of chiasmus – the “crossover trope” – from Porsche.
Posted at 07:20 AM in Advertising, Cars, Grammar, Rhetoric | Permalink
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When I hear "the bends," all I can think of is decompression sickness.
May 30, 2013 at 09:21 AM
"Chiasmus" would be a better name for Porsche's small SUV than "Macan." (Supposedly, "Macan" comes from the Indonesian word for "tiger," which, if I remember correctly, indicates lower iguana content than VW's Tiguan, which is one size class smaller.)
May 30, 2013 at 07:55 PM
I saw this on a billboard and thought it was a great ad.
Park Place |
June 04, 2013 at 08:08 AM
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