Congratulations to Nick D’Aloisio, the 17-year-old British programmer who this week sold his news-reader app for iPhone, Summly, to Yahoo for a reported $30 million. He invented the app when he was just 15.
It’s quite a business coup, and no surprise that the story made the front page of the New York Times.
Alas, the “Summly” name breaks no new ground at all. It may have been coined to suggest “summarize,” but it has an ambiguous sound (some? sum?) and a trite construction. Summly is the 147th pseudo-adverbial -ly name I’ve pinned on my Names That End in -ly Pinterest board.