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December 07, 2012

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» Fit for her from dustbury.com
That is, the Honda Fit in its Shes configuration, one of several products being marketed to women that apparently dont much impress Nancy Friedman. Says she: How do we know this car is for women? Well, theres a heart ... [Read More]

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I have been meaning to blog about Be. for ages. Thanks for reminding me that there's still a whole world of condescending product positioning out there.

And when I saw the title I KNEW what song was coming up!

Not of the distaff persuasion myself, but I gotta wonder: Does this stuff actually sell? Are there women out there who are NOT offended by it?

@Mudge: I have no idea. Are there men who prefer Dr Pepper Ten (slogan: "It's Not for Women")?

Maybe Crispello chocolates are for the man-eaters amongst us?

Dr. Pepper Ten is a new one on me. No, I can't imagine a guy being influenced by that in any way, except to be reminded that drinking a "diet" soda might be considered by some to be a female thing, thus encouraging him to go for the full sugar experience.

I'm sure you know, and have probably blogged about, the supposed rule of thumb for selling to women: "Shrink it and pink it." I do actually see this in one of the places I frequent, namely home-improvement stores -- they roll out, but just seasonally, various tools that have been subjected to the rule of thumb. Example:

http://www.amazon.com/Little-Pink-Tools-501000-Drill/dp/B002TS1PPU/

@mike: Hah! No, I’ve never heard “shrink it and pink it.” I did write about the verb “to pink,” though. http://nancyfriedman.typepad.com/away_with_words/2011/10/big-pink.html

This has to stop. A year or two in the UK Nestle ran and ad for a chocolate bar "Yorkie - it's not for girls" Tongue in cheek or not, it's unacceptable

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