Alas: An expression of grief, compassion, or alarm; also used to express sorrow, regret, or apprehension of danger or evil.
I think what the copywriter may have been searching for was voilà! or aha! or presto! Alas, we’ll never know.
Now that my holiday jolliness has curdled, I may as well unload a few more complaints:
1. Why is she getting dressed the night before the party?
2. Enough with the ’twas-the-night-ing – and all the other rusty holiday clichés. (The subject line on this particular email, I’m sorry to say, was “’Tis the Season for Super Duper Shaping.” No, ’tain’t.)
3. If you’re going to parody a well-known poem*, you must at a minimum get the rhyme and meter right. “Snug” does not rhyme with “glove.”
* Tip: Don’t.