« Word of the Week: Epistemic Closure | Main | The Wordnik Interview »

November 13, 2012

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c4f9453ef017c336bf9b3970b

Listed below are links to weblogs that reference How Zara Got Its Name:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

I found some information on oysho, in Spanish, in the Inditex website (http://www.inditex.es/es/descargas?file=oysho.pdf). Here is a *very literal* translation of its key points: the name oysho is the result of a “creative exercise” and does not have any specific meaning in any language but it can be easily used worldwide. Just one word summarises the oysho concept – simplicity, versatility and design.
The word was chosen also because of its “graphical potential” – its visual image can be read from any angle [try looking at it upside down] and the short, simple and direct brand name communicates the same “cleanness and elegance of shapes” of its outlets.

According to a short article titled ¿De dónde viene el nombre Bershka?, also Bershka is an invented name, chosen because it sounds well and it can be easily pronounced in different languages.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

My Photo

My Web Site

Top 25 Language Professionals Blogs 2012
Top 25 Language Professionals Blogs 2011
Top 10 Language Professionals Blogs 2010
Top 100 Language Blogs 2009

Your email address:


Powered by FeedBlitz

Bookmark and Share

Categories