« A Good Year for "Bad-Ass" | Main | Short Takes »

September 20, 2012

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c4f9453ef017744df0752970d

Listed below are links to weblogs that reference When to Change a Name -- and When Not to:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Recently the GreyPower Insurance company, with great fanfare, changed its name to GPI.

About 6 months later, somewhat more quietly, it changed its name to ... can you guess ... GreyPower Insurance!

I can't help thinking that they must have spent a fortune (including name recognition capital) on these changes.

My favorite: when The History Channel became History. Of course, when speaking about it you still need to use the word "channel" in order to be understood.

And thanks for the good advice about trademark counsel!

The comments to this entry are closed.

My Photo

My Web Site

Top 25 Language Language Professional Blogs 2014
Top 25 Language Professionals Blogs 2012
Top 25 Language Professionals Blogs 2011
Top 10 Language Professionals Blogs 2010
Top 100 Language Blogs 2009

Your email address:


Powered by FeedBlitz

Bookmark and Share

Categories

Top 25 Language Language Professional Blogs 2014