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September 20, 2012


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Recently the GreyPower Insurance company, with great fanfare, changed its name to GPI.

About 6 months later, somewhat more quietly, it changed its name to ... can you guess ... GreyPower Insurance!

I can't help thinking that they must have spent a fortune (including name recognition capital) on these changes.

My favorite: when The History Channel became History. Of course, when speaking about it you still need to use the word "channel" in order to be understood.

And thanks for the good advice about trademark counsel!

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