According to San Francisco magazine’s September issue, this particular New Black is
a 9,000-square-foot retail space and gallery slated to open in the Mission in September. The design trove will feature furniture, lighting, fashion, and accessories from over 20 firms, as well as collaborative workshop space for Steven Miller Design Studio, Figure Plant, Hazel.Wood Design Group, and Hart/Wright Architects.
They made the logo out of consonants only!
“Pre-owned Is the New ‘New’”: advertisement in the New York Times, Page A5, September 3, 2012.
More on “X is the new Y” at the Snowclones Database.