This formula has proved to be a persistent and productive snowclone (or sloganclone, when it’s used in marketing). Here are two grocery-store variations I spotted within the last week.
“Help the world one banana at a time” is Whole Foods’ slogan for Whole Trade bananas, the first product to carry the Whole Trade guarantee. According to the corporate blog, the Whole Trade guarantee “is our commitment to quality, the environment and ethical trade with partners in developing countries.” The “one X at a time” sloganclone is frequently preceded by some variation of “Help[ing] the world” or “Saving the planet.”
Eat Your Vegetables is the product name; “…One Chip at a Time” is the slogan. The parent company’s name, barely visible up in the right-hand corner, is the cutesy Snikiddy. The name-origin story is cute, too (if in need of some tough-love editing):
Where did the name come from? Snikiddy® is a shortened (and let’s face it, easier to say) form of the word persnickety, which means choosy or picky. Growing up, Janet (Mary’s mom) and her siblings were known around school as the Snikiddy kids (a badge they wore proudly) because they always ate healthy lunches. Their mom (Grandma), ahead of her time with her passion for good health, would pack their lunch boxes full of locally grown produce and very simple foods. A teacher once referred to them as being persnickety and the kids’ version of the word (snikiddy) stuck.
It doesn’t hurt that the “snik” in Snikiddy suggests “snack.”