Another day, another -ify business name:
Before she went off to Washington University in St. Louis as a freshman three years ago, [Amanda Zuckerman] went shopping for dorm furnishings and found the offerings at big-box stores “very childish,” she said. “No one had Twin XL bedding that was very stylish,” she said, referring to the irregular bed size native to residence halls.
So Ms. Zuckerman and her mother, Karen, an advertising executive in Washington, started Dormify.com, an e-commerce site that sells stylish (and generally more expensive) bedding sets, wall decals and sorority-themed items like posters and Greek prints.
(New York Times Home & Garden section, August 30, 2012)