In a guest post for Duets Blog, I look at one of the most popular and persistent of all naming myths: the one about the Chevrolet Nova. The car hasn’t been produced since 1988, but the story about how the Nova name “failed” in Spanish-speaking countries—because it means “no go,” according to the legend—lives on.
Guess what? “Nova” isn’t “no va,” and the Nova sold well in Latin America.
Read the post to learn more about the “Nova” myth and why it has proved so surprisingly durable.