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June 20, 2012

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Nora Charles (Myrna Loy): It says you were shot five times in the tabloids.

Nick Charles (William Powell): He never came near my tabloids!

--from the film version of The Thin Man

Why not simply be in a category called, notepad?

I am bowled over by the "surf ace" revelation, and impressed that Microsoft could be clever without spilling over into Bob-land.

I like Surface, too. I love names that are both verbs and nouns (my company name, after all, is Mark Gunnion Names), and in this case, adjectives. But I'm surprised that nobody (especially nobody from Cupertino) has pointed out the only critical implication of the word, that is, "merely" surface, i.e., without depth, skin-deep, shiny-but-empty. An Apple die-hard might say, "Oh, it's a lovely device, but it's all surface - inside, it's still Microsoft (rolls eyes)".

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