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May 08, 2012

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» Whats his beef? from dustbury.com
Nancy Friedman happens upon a brand of jerky that seems, well, hostile: their tagline is Our jerky punches gas station jerky IN THE FACE. This strikes me as rather a low bar to surmount, but whatever. Amusingly, the purveyor of said jerky... [Read More]

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Hi Nancy! First of all, thanks for the post! We're glad you like our marketing efforts enough to write about them. We have very thick skin here at BlueOx Jerky and can always appreciate feedback. At first we were just going to chuckle and move on, but there were a couple items we felt we should clear up as you made some assumptions without doing any research.

1.) Your entire message is rather amusing; except the part where you take our quote “Real men eat jerky, and as legend has it, those who don’t turn into fanciful woodland pixies” and suggest implications as to an ulterior meaning. We find this childish, unnecessary, and extremely inaccurate. If you would have taken 10 minutes to talk to us on the phone, or send us an email, you would never have made that obnoxious statement.

2.) We have many unmeat (vegetable) friends, and none of them are sluts as you reference in your article: Friends with Benefits ( http://nancyfriedman.typepad.com/away_with_words/2012/04/friends-with-benefits.html ). We think it is a little judgmental and presumptuous to say friends with benefits = slut.

3.) As taste is subjective we have people that love us and people that hate us. We don’t mind at all, in fact we love the fact that everyone has their own tastes and can express themselves. It is funny, however, that you did not try our product to form your own opinion, nor did you list any reviews with an alternate view… Just a thought, but presenting your criticism the way you did makes you seen biased and one-sided. Take it, or leave it, just my 2 cents.

4.) We are definitely not for everyone. Specifically, we market our product to individuals that have a sense of humor, both men and women. We do not exclude anyone, you can ask our customers. Again, a place where taking some time to do research would have been beneficial.

5.) Our marketing is for the greater good! What we notice as a disturbing trend in marketing campaigns is what we like to call ‘the pussification of men.’ More and more commercials come out to show men as sniveling, wimpy, useless, codependent pushovers. We find this insulting to real men everywhere! Our site is a helping hand to those that need guidance. I’m assuming the term used above will offend you, but again you are not our target market (the sense of humor thing).

Above all we understand everyone is different, and everyone has different tastes. That goes for jerky as well as marketing techniques. In the end we just try to be the best at what we do and hope we’ve made some people happy along the way.

Let’s just agree to disagree, you think two pieces of jerky fighting is violent and offensive, we think it is hilarious and tasty.

-Saul & The Blue Ox Jerky Co.

P.S. On a serious note, if you are single and into lumberjacks or men with beards, give us a call.

@Saul: How exactly do you reconcile "We are definitely not for everyone" and "We do not exclude anyone" in the same talking point?

Oh, "Saul," you should probably do a little looking around the web before you leave comments like this. These kinds of defensive, long-winded, prickly responses to criticism on the interwebs tends to get far more attention than the original piece, and usually not of the kind your company would want. Please just stop before you become the next Ocean Marketing. You really don't want that.

@Elisa . Hi Elisa, thanks for the question! Basically we understand we are not going to be a perfect fit for everyone. Our marketing for example resonates with some, and not with others. This is similar in a number of companies, in a number of industries. But just because some people might not like us, doesn't mean that we do not like them. We do our best to provide great service to everyone and anyone who contacts us, we would never exclude anyone for any reason. Hope that helps.

Hey Bryant, thanks for the tip. I tried to keep my response as short as possible, yet still to the point. I am not sure what part is defensive though? Prickly, well maybe.. comical, probably.. Fair enough. Any suggestions for an appropriate response.

Yeah, these guys were doing fine, and would have had the perfect response if they'd stopped after the word "feedback".

As far as the p-word goes, I'd suggest the gentlemen Google "Betty White" and "Why do people say...", even though she never really said that.

And I originally checked in here to note, great band name, Gas Station Jerky.

I coined the following phrase in regard to ignorant comments about the eating of quiche but it applies here, too:

Real men don't listen to a bunch of busybodies nattering away about what they do or don't eat.

Lol @ Mark. I googled the Betty White reference. I think we should make her our new spokesperson!

@Saul/Brent: I've given you a great deal of free publicity, not to mention a lot of space for your protests and banter, but I'm not publishing your fifth comment*, which crosses the line into self-serving commercialism.

Thanks for visiting the blog, and all the best to you and your business.

* Nor your sixth.

Lots of linkbaiting keywords in that spokesman's "comments". He's trying to pull a "Banned in Boston" here.

Eh, if these folks keep on willfully insulting 60% of their potential market they'll lose business. I've walked out before from a store selling a "not for women" candy bar, explaining it was clear they didn't want me as a customer. Short of actual fuel emergency, would suggest the same approach wherever this marketing campaign appears.

@Martha B: Was this a Yorkie bar, by chance?

Yorkie bars? It must be hard being insulted by literally everything.

Can't remember what kind of candy. Just that it was the only time I've seen a product offered for sale that claimed to be too good for people like me.

If it had said "not for [x ethnic group]" the bigotry wouldn't need explaining.

Nancy, I think you discredit yourself in your own article. Clearly you are not a member of the target demographic to which Blue Ox Jerky Co. is targeting.

"But I love smoked tofu, you (and I) protest!"

"How does Blue Ox Jerky taste? I defer to Adam at Impulsive Buy. He liked a couple of the flavors:"

Technological developments have allowed companies to identify and target their prospective customers like never before. I believe we have yet to see the full potential of this. In the future, advertisements will be targeted with laser guided precision. Why should a company waste one penny of advertising dollars on a customer that will never use their product?

Perhaps you could share with us the personal motives that led to the penning of this piece? It has me wondering what your interests are in the product. You don't see men critiquing Monistat 7 commercials. Then again I don't know, I've never searched the topic. I am a man.

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