« Are We Having Funner-er Yet? | Main | More Campaign Lingo 2012 »

May 22, 2012

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c4f9453ef016766b1e8c1970b

Listed below are links to weblogs that reference Say Hi, Boo!:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Apple expresses simplicity, accessibility and (in the context of IT) 'differentness', which were Apple values from the outset.

Google is a version of Googol (a very big number) and alludes to the amount of information on the Internet.

Yahoo means nothing but I wouldn't draw any comfort from a comparison with them, however favourable.

Yellow Pages was a great brand that meant something and keyed into physical recognisability (the printed directory).

Yell! is a play on the idea of calling for something that's kind of clever but ultimately a bit lame.

Hibu feels like a throwback to the era of names like Digg, but the hip sites these days are called things like Instagram.

I wish we could do without that sort of 'brand story'. Do customers care? It's really just an indulgent self-justification aimed at other marketing pros.

Nice post by the way.

I look at "hibü" and it makes me think of French owls (hibou) and Welsh "hybu": ...cynllun newydd i hybu "hibü" - a new scheme to promote "hibü".

@Tom: The founders of Yahoo, Jerry Yang and David Filo, used to say that Yahoo was an acronym for Yet Another Hierarchical Officious Oracle but that (according to Yahoo's media-relations page) "they selected the name because they liked the general definition of a yahoo: 'rude, unsophisticated, uncouth'." http://docs.yahoo.com/info/misc/history.html

And Apple was, of course, the name of the Beatles' record company before it was the name of a computer company. After Steve Jobs entered the music business via iTunes, the original Apple hit the upstart with many lawsuits.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

My Photo

My Web Site

Top 25 Language Professionals Blogs 2012
Top 25 Language Professionals Blogs 2011
Top 10 Language Professionals Blogs 2010
Top 100 Language Blogs 2009

Your email address:


Powered by FeedBlitz

Bookmark and Share

Categories