This ad for Kind Snacks features a nice twist on the “X Just Got Better” sloganclone:
Powell Street near Geary, San Francisco
The formula usually follows the “[Something We Do/Make/Stand For] Just Got [More Successful]” pattern. This one flips the reference: “[The Competition] Just Got [Less Successful].”
For a more traditional iteration, see my post on Corning’s “Tough Just Got Better” campaign. More advertising snowclones* here.
* Snowclone: “A particular kind of cliché, popularly originated by Geoff Pullum. The name comes from Dr. Pullum’s much-maligned ‘If Eskimos have N words for snow, X surely have Y words for Z’.” – The Snowclones Database