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April 11, 2012

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They may think they're clever with BüK, but it's still "book" by any other name - why, just look at the text inside the balloon: "Pronunciation: boook [sic]." That's what we call an admission against interest. I don't know what this trademark registration they received gives them - http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=76597748 - the right to spell it that way? Apparently not even that, as the PTO has permitted others to register the same cutesy-poo spelling.

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