« Word of the Week: Minaudire | Main | They Got It Backward »

March 13, 2012

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c4f9453ef0168e8bee52d970c

Listed below are links to weblogs that reference Building a Better Tagline: Part 1:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Modesto's motto reminded me of South Dakota's (the Mount Rushmore State) tagline: "Great Faces, Great Places."

Excellent topic and excellent discussion. When taglines work, they can even become part of the culture and enrich the language.

But I have a small quibble. The rhyme is the Folger's slogan (up/cup) isn't a near rhyme; it's a full rhyme (unless you speak some dialect that gives a different value to the u's in these words).

@Rolig: Aaarrggh ... I originally had a different near-rhyme example and then I ... oh, never mind. Thanks for catching the error--I've fixed it!

Did you hear about Sofa King in the UK, whose long time ad slogans have been banned.
"Sofa King Low!" "Sofa King Cheap!"
http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9110816/Sofa-King-advert-banned-for-swearing-slogan.html

@Muriel: Yep, Sofa King even merited a post on Language Log: http://languagelog.ldc.upenn.edu/nll/?p=3816

This is great, Nancy. Another thing the examples have in common: commas bad, periods good, no punctuation best of all. Any thoughts on that?

The comments to this entry are closed.

My Photo

My Web Site

Top 25 Language Language Professional Blogs 2014
Top 25 Language Professionals Blogs 2012
Top 25 Language Professionals Blogs 2011
Top 10 Language Professionals Blogs 2010
Top 100 Language Blogs 2009

Your email address:


Powered by FeedBlitz

Bookmark and Share

Categories

Top 25 Language Language Professional Blogs 2014