I thought I’d exhausted the subject of “new me” soundalike names in last week’s post (“Nu? Me?”). Then I visited MyHabit, Amazon’s daily deal site for “fashion and lifestyle” products, and discovered a clone that had escaped my attention:
NuMe offers a Nu Style, a Nu Change and a Brand Nu You!
Best not to dwell on the copy, which is unencumbered by the proofreading process. (“Availabel in two colors”; “It’s digital controls make it simple to set the right tempuarture for any hair type.”) I will point out, however, that the company is based in Van Nuys, California. In theory, at least, there are native English speakers—and editors—close at hand.
When your message is “the highest quality products” and the importance of perfect grooming, it’s a good idea to practice what you preach in every aspect of your business.