A couple of years ago I wrote a longish post about brand names and taglines built on -licious (Fergalicious, Picklelicious, Eco-licious, etc., etc.). I’d thought the trend was tapering off until I saw this new product:
Via The Impulsive Buy.
Jeff, who reviewed Wildlicious Wild! Fruit Fusion Pop-Tarts for The Impulsive Buy, says the name led him to expect the taste “to rival the KY Jelly Fire and Ice.” (I think Jeff meant Trojan Fire and Ice.) No luck: it’s just “a bit tart and not overly sweet.”
By the time a naming trend reaches a mass marketer like Kellogg’s, it’s safe to assume that it’s as good as dead. Or even deadlicious—which turns out to be the name of a blog devoted to “handmade rock ’n’ roll patisseries to die for.” “Patisseries” notwithstanding, don’t go there expecting pastry, or even Pop-Tarts.