The ’tis-the-seasoning continues, and continues, and continues. Oh yes, I have evidence. In an attempt to be charitable—and to keep the list at a manageable length—I’ve omitted the many examples I’ve seen from consultants and individual blogs. Next year I may not be so lenient: you’re on notice.
Herewith, a week’s worth of ’tis from my in-box and mailbox.
Dec. 4: LivingSocial.
Dec. 5: Bluefly.
Dec. 5: ChefTools.com. Demerit for backward apostrophe on ’tis.
Dec. 6: Williams-Sonoma.
Dec. 7: SFGate Daily Deals.
Dec. 7: Bleacherreport.com. Extra demerit for putting the apostrophe after the S in ’tis. Tsk!
Dec. 8: OnlineShoes.
Dec. 8: MovieTickets.com. Another backward apostrophe
California Academy of Sciences. Are those aqua dots supposed to represent an apostrophe?
Inside back cover, Oakland magazine, December 2011. This one has it all: cliché, backward apostrophe, hideous design.
- ’Tis the Season to Buy Stocks (Seeking Alpha, Dec. 7)
- Tis the Season for the Holiday Packages in New York City (PRNewswire, Dec. 6—and yes, there is a missing apostrophe on “tis”)
- ‘Tis the Season to Remodel Your Closet (PRWeb, Dec. 6). Yes, that’s a backward apostrophe.
- ‘Tis the Season for Enterprise-Class Tablet Apps: New IBM Software Encourages Safe, Secure Social Networking. Cliché. Backward apostrophe. Wordiness. Bingo—the most depressing ’tis-the-season headline ever.
However, I’m granting a pass to this one, just because: