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December 07, 2011


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Wine labels were "surfaces for communication" long before 1980, though the market being communicated to was a different one: consumers who wanted a sweet, inexpensive way of getting hammered quick. Night Train's label showed an oncoming locomotive, which I interpreted to mean that drinking it was akin to being hit by one; Thunderbird seems to refer to a Native American image, but the word "thunder" again seems to imply that the contents pack a wallop.

And don't forget Ménage a Trois wines. I thought they were going to a more, um, traditional? meaning of the phrase until I checked their website.


@Jesse: I've often wondered what would happen if you served Ménage à Trois with Folie à Deux. www.folieadeux.com

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