Do you hear what I hear? Yes, ’tis a seasonal chorus of ’tis-the-seasoning. And ’tis just getting started.
P.S.: The preferred spelling of “woolly” has two Ls.
An additional demerit for the backward apostrophe on ’tis.
“It is three reasons”? It is bad grammar.
Brand-name verbing (“to Bacardi”) duly noted.
Downsized expectations: from “season” to “weekend.”
And many more examples to come, I have no doubt.
Here’s a timely caveat from John McIntyre about this most persistent of holiday clichés. He addressed it to newspaper editors, but it’s equally relevant for copywriters:
“’Tis the season”: Not in copy, not in headlines, not at all. Never, never, never, never, never. You cannot make this fresh. Do not attempt it.
He adds: “’Twasing is no more defensible than ’tising.”