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Another example of deletion in advertising, this one from the American Express home page:
Here the graphic device is supported by echoing word choice: “far away” becomes “on the way.”
I’m rather pleased to see the official (“pig’s tail”) deletion symbol, which is the one I learned as a newspaper editor.
Posted at 07:58 AM in Advertising, Banking, Design, Editing, Travel, Trends | Permalink
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My kids (and husband, actually) think I'm ridiculous because the "pig's tail" is such a habit with me that I even use it on shopping lists and such.
November 15, 2011 at 08:29 AM
I was recently at a meeting at a local college in which we were discussing a technical writing/technical editing curriculum. One of the interesting changes they made not long ago is that they dropped the part of the editing class that covered proofreader marks. No one who had come through the program had reported that they'd ever needed them in their post-college jobs. Or stated another way, potential employers no longer required this. A little sad, I suppose. But then, very few of the graduates of this program will ever even see bluelines, I imagine, or get a whiff of the acrid odor of printer's ink. :-)
November 15, 2011 at 10:48 AM
I still mark up some incoming documents at work, and I've gotten used to people asking "What does that mean?"
November 15, 2011 at 07:26 PM
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