Netflix is scuttling Qwikster, the DVD-by-mail service it announced on September 19.
It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.
This means no change: one website, one account, one password… in other words, no Qwikster.
The Qwikster name and the proposed service cleavage had been loudly protested. (See the more than 27,000 comments on the original Netflix announcement; see also my original post about Qwikster and my follow-up post about oddly spelled company names. I also wrote about Nutqwakflikster, the SNL parody.)
For reactions to today's announcement, see Mashable, TechCrunch, Brand Mix, and All Things D. (Hat tip for that last link to MoreContrary.) Note too that Netflix stock has lost half its value since September.