Here’s a name that stands out for all the right reasons: it’s distinctive, it’s appropriate, it’s memorable, and it’s elegant.
AlterGeo reverses two letters in “alter ego” to create an ingenious name for a geolocation service that TechCrunch described as “the Foursquare of Russia.”
That’s right—Russia. Embarrassingly named North American startups, please note: The bar has officially been raised. This could represent a Sputnik moment for corporate nomenclature.
Complementing the AlterGeo name is an equally clever logo in which an upside-down “A” niftily reinforces the “alter” part of the name.
TechCrunch reported earlier this month that AlterGeo had recently raised $10 million from sources that included Esther Dyson, the very savvy angel investor and founding chairman of ICANN, which oversees Internet domains. I’ll have what she’s having.
Chapeau!
Posted by: Duchesse | June 21, 2011 at 04:16 PM
I have a great company for you to write on: pzizz. Yes, Pzizz.
Posted by: B | June 21, 2011 at 05:20 PM
The upside-down A is also the universal quantifier in logic-- I wonder if they had that in mind too.
Posted by: Emily | June 27, 2011 at 08:17 PM