Last year I wrote several posts about the proliferation of brand names and ad campaigns using “Think” and “Rethink”: Think Indian, Think! Shoes, Think Bank, Saks Fifth Avenue’s “Think About It,” and so on.
Now Volkswagen has plunged into the Think tank with a new ad campaign, “Think Blue.”
Full-page ad for the MoMA/VW partnership in The New Yorker’s June 6, 2011, issue.
VW’s “Think Blue” website elaborates:
Think Blue is more than just food for thought; it’s a state of mind. It’s a global call to action—sustainable ecological action.
But “Think Blue” is also more than a state of mind; it’s a history lesson.