Chipotle Mexican Grill is “celebrating 18 years of gold ingredients” by wrapping its burritos in gold-colored foil. Big whoop, right? Well, the wall-to-wall ads in San Francisco’s Montgomery Street BART station make it look like a Very Big Whoop indeed. This one wins a gold medal for Best Punning Use of the Periodic Table in a Fast Food Restaurant Advertisement:
The other ads run the gamut from informative to moderately clever.
I do like “Unlimited Time Only.”
Is it just me, or do those images actually resemble shiny poop?
The promotion included a “Wrap What You Love” contest (grand prize: $10,000) that invited customers to submit photos of stuff they’d wrapped in gold foil. You can see the finalists here, and watch comedian/author/Chipotle spokescrafter Amy Sedaris undertake her own wrapping project here.