There are other ways to coin new words besides smooshing word-parts together, but you’d never know it from reading the ads in the June 2011 Allure (the issue with the waxworks January Jones on the cover).
Here’s what I’m talking about.
“Staycation” was how we weathered the Recession Summer of 2008. “Selfcation” had its moment in 2010. This year our ambitions are even more modest: we’re just hanging out at the beach with our stubble. I suspect a lot of hipster/Hollywood dudes have been shave-cationing for years, but it’s nice to know we ladies can also “skip a day or two.” (See other examples of this Schick campaign.)
Brazilian + brilliant = Braziliant. From Essie, “America’s nail salon expert,” whose palette also includes “Vermillionaire,” “Jamaica Me Crazy,” and “Tart Deco.” Read more about how company founder Essie Weingarten comes up with color names: “I think about a moment, or something that inspires me, like a summer vacation.” Or maybe a shave-cation?
Thanks, Chevy Malibu, for spelling out the pronunciation of “fancytastic.” I’d never have guessed. (The male model appears to have been photographed in mid-shave-cation.)
Plantscription, an “anti-aging serum” from Origins, contains Anogeissus, which I thought was as invented as “Plantscription” but turns out to be the name of a tree species. Anogeissus trees contain large amounts of tannin. So, basically, if you want to treat your face as though it were a slab of cowhide, this is the product for you.