« Fly Globally, Pee Locally | Main | Death Watch »

March 09, 2011

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c4f9453ef014e5fbaf1da970c

Listed below are links to weblogs that reference Stumbling over Nyoombl:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

What's great about this is that the OO can be interpreted as either silent O's or silent I's (eyeballs!).

I think it's pronounced "T.J. Eckleburg."

"Raise your hand if you interpreted that image as “NY”—short for New York, say—plus “mobile,” abbreviated."

I certainly did. The subway background on thier website does nothing to dissuade the notion.

Looks like its just a temporary name for a secret company anyway, based on the bareness of the web site. My guess is once they reveal what they are, they will have a new name anyway.

A lot of these tech neologisms drive me nuts. I am still puzzled as to why MySQL is pronounced "my-ESS-quel" as opposed to "MY-squill." Or why Chitika is "CHIT-ika" as opposed to "chi-TIK-a." Is illogical pronunciation a branding tool or something?

@Jessica: Great Gatsby's ghost, I think you've got it!

@jb: You may be right--let's hope so--but the trouble with code names, especially those that go public, is that companies become attached to them even when it's not in their best interest. Aaron Hall of Catchword Branding recently wrote a good post about code names: http://bit.ly/dWCf1j

My first impression from just reading the name is that it was something for kids.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

My Photo

My Web Site

Top 25 Language Professionals Blogs 2012
Top 25 Language Professionals Blogs 2011
Top 10 Language Professionals Blogs 2010
Top 100 Language Blogs 2009

Your email address:


Powered by FeedBlitz

Bookmark and Share

Categories