Today is National Grammar Day, my excuse to grouse about companies that don’t know the difference between lay and lie. (As if I needed an excuse.) A while ago I aired my grievance about the Hanes Lay-Flat Collar1. My newest peeve: the Back2Life, which likewise can’t distinguish past from present.
Spotted at Costco by my brother Michael.
I have no idea whether this thing works because I’m unwilling to shell out $150 for a product whose manufacturer2 is unwilling to invest in proofreading.
What’s even more maddening is that the Back2Life website has it both ways: the correct “just lie back” and the incorrect “simply lay back” on the home page video; “just lie back” in Dr. Darrow’s video; and “just lay back” on the FAQ and What You Get pages.
And yes, there should be a hyphen between “12” and “Minute” to create a compound adjective. The hyphen is there—sometimes—on the website. (Will someone please find a proofreader for this company?)
Why should anyone care? I’ll tell you why: Because details matter. If you don’t deliver professionally edited communications, maybe you don’t deliver a quality-checked product or service, either.
It’s nice to know I’m not ranting into a void:
Candorville, Feb. 26, 2011. Click to embiggen. (Thanks, Michael!)
Read about another lay/lie infraction here.
1 I regret to inform you that the curse of the “lay-flat collar” has spread beyond men’s T-shirts. Just the other day I beheld, to my dismay, this copy for the Three Dots Heavy Weight [sic] Cotton Trench on the Zappos website: