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February 04, 2011

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Just great, Nancy! Names for products like this need to carry a sense of hope and positive outcome. Yours does.

Wonderful work, Nancy! There's a tangible emotional punch you've built into the brand, and one that (executed well over time) will help A.S.P.E.N. with their mission to help patients, and to drive interest in the service at the same time.

This is exactly the kind of work that keeps you at the top of our lists.

Kudos for coming through with an accessible identity for a topic that doesn't lend itself to easy conversation.

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