Ever since I published a short post about the plural of Prius back in January 2008, not a day has gone by without at least one correctness-driven auto fan (or Latin-grammar nerd) landing on my blog by way of that search term.
Evidently Toyota also has noticed this fascination. Here’s the small print from a full-page ad that appeared Monday in the main news section of the New York Times:
Here’s the main headline and text:
Don’t get the garage ready just yet. The first new model, whose concept name is Prius v, will go on sale in late summer of this year. The second, the Prius c, isn’t due until the first half of 2012.
According to the press release, the “v” in Prius v stands for “versatility” and the “c” in “Prius c” stands for “city.” Fast Company’s design blog capitalized the “c” and said the Prius c is “like the Honda Fit, but much hipper.”
New question: What’s the plural of “Prius c”? Priuscetera?
Update: From today’s ad in the Times: