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January 27, 2011

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There are two possible pronunciations really. Sex, and Chex. The second might be more likely for some nationalities than others. I think I prefer it, since it sounds like cheques (or checks for American readers), which is maybe what you get in return for trading in your computer parts.

Nice try, Chris, but /ce/ is /che/ only in Italian, AFAIK.

I'm sorry, I'm just a bit distracted by the mention of "Jet Set Willy." On a British site? Really?

Back to the issue at hand, Cex or CeX is bad enough, but when it's in the logo format it could read "ACEX" or "OCEX." Too complicated in every way.

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