No, really: That’s the name of the bar.
Harrah’s Club, Stateline, Nevada. Photo by Larry&Flo.
So very elegant. And exciting. And “knowledgable.”
I’m not detecting a shred of self-aware irony here.
Photo by Jeffry M. at Yelp.
Let’s eavesdrop on the brainstorming session that led to Cliché:
“Think upscale, dude. Think hip ultra lounge.”
“Also knowledgable.”
“Don’t you mean knowledgeable?”
“Whatever.”
“French would be good.”
“Oh yeah. They have those cool accent marks, don’t they?”
“Awesome, dude.”
“Something Frenchy, yet familiar. Really, really familiar.”
“Like exactly what you’d expect in a casino that’s in Nevada, but not in Vegas.”
“Where everybody knows your name.”
“And everything looks just like everyone’s idea of a Nevada casino.”
“Hey, I’ve got it…”
If you prefer your clichés to include flashing lights and unclad young women, Harrah’s has a weirdly named attraction for you, too. Behold the VEX Nightclub.
Does nobody over there own a dictionary?
According to a case study on the Philips Color Kinetics website, the club’s design involved “the latest in LED lighting technology,” especially on “the club’s signature Go-Go dancer catwalks.” The LED sources are controlled by something called a Video System Engine and a DMX system, so maybe—I’m trying to be generous—VEX is some sort of abbreviated acronym.
Or maybe the dancers just pout a lot.
___
Hat tip to my knowledgeable friend Vicky for telling me about Cliché.
And of course, the VEX logo maker crafted a V that looks a whole lot like an S.
Posted by: Orange | January 26, 2011 at 08:51 AM
I was kind of hoping that what you would include was a snippet of imagined conversation by the patrons of a bar called Cliche..."Do you come here often?" "What's your sign?" etc.
Posted by: Nancy Davis Kho | January 27, 2011 at 08:05 AM