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Santa Claus is coming to town, and he doesn’t want to see any branding inconsistencies. Just in the nick of time, Quietroom, a UK branding agency for financial-services companies, introduces the Santa Brand Book.
I especially like “‘Santa’ backwards is atnas, which is Lithuanian for chimney.”
UPDATE: The Santa Brand Book is now on YouTube, complete with dramatic music (by Mussorgsky).
Via Swiss Miss.
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» For all you subordinate Clauses from dustbury.com
Branding consultants Quietroom have introduced the Santa Brand Book, which offers useful advice on how to use this well-known brand to its best advantage. For instance: Dont use the over-familiar and paternalistic Father Christmas,... [Read More]
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Brilliant! I think "complexitiveness" is my new favorite word ever.
Posted by: Suzanne | December 17, 2010 at 07:21 AM
Those Venn Diagrams are perfect. Now THAT's branding! They make sense, too - Reliable, but Outcast? The A-Team!
Posted by: Mark Gunnion | December 17, 2010 at 12:58 PM
This made me giggle. Thanks for sharing. Ho ho ho. - Matthew
Posted by: Matthew Stibbe | December 18, 2010 at 02:16 AM