Names in the News: Balance Point Divorce Funding

Balance Point Divorce Funding, which my consulting business, Wordworking, named in 2009, was featured in the New York Times today in a Page 1 story headlined “Taking Sides in a Divorce, Chasing Profit.” The story is part of a series called “Betting on Justice.”

The nut graf of the Balance Point story:

While this business is in its infancy, Balance Point is part of a bigger trend — the growing industry that invests in other people’s lawsuits, arming plaintiffs with money to help them win more money from defendants. Banks, hedge funds and boutique firms like Balance Point now have a total of $1 billion invested in lawsuits at any given time, industry participants estimate.

We worked with Balance Point’s founder, Stacey Napp, to develop a name and tagline for this groundbreaking service. Here’s the March 2009 post in which I wrote about our name-development process.

It’s always satisfying to work with a smart, farsighted entrepreneur; it’s doubly satisfying when that entrepreneur’s work is deemed newsworthy … in the most positive sense.

Thanks again to my name-development partner Mark Gunnion, graphic designer Mark Landkamer of Landkamer Partners, and trademark lawyer Jessica Stone Levy for their excellent work on this project.

Comments

[Duchesse]

Well done, name-wise. I regret that this sort of business has to exist, but reading one of the cases in the article, I can see the appeal- pun of course intended.

[Jessica]

When the name is a good one it's SOOOOOOOOO much easier. Glad to be a part of it!