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October 26, 2010


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Oh, TheCrimes that TheStandard's CorporateIdentity commits. Portmanteauing your name? Yuck. Adverbly Adjectiving your tagline? Awfully trite. Excessively pointless.

On the upside, I mostly like the Mr. Formal logo, but for that capital L at the end, wHicH makEs It Look KInda LiKe a ranSOm noTe.

They do their best to hide the fact on their website, but The Standard is based in Portland.

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