This full-page ad from Thor Equities appears in today’s New York Times on Page 11 of the business section.
The large green text beneath “693 Fifth Avenue” reads:
Imagine recreating the facade of the former Takishamaya building in the image of your brand; that’s the opportunity presented by 693 Fifth Avenue.
Whoops: The name of the Japanese retail store chain, which was founded in 1829 and until June of this year occupied 693 Fifth Avenue, is spelled Takashimaya, not “Takishamaya.”
And here’s the kicker, in the closing paragraph:
P.S. As long as I’m making changes, I’d circle the semicolon in that paragraph I quoted above. A colon or a period would be make the statement more powerful.