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August 30, 2010

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Great post. And you're correct - retargeting is actually considered one of the most under-utilized marketing techniques (dispite its proven effectiveness). We recently published some interesting data that compares retargeting costs and performance with that of traditional online marketing methods. The results are pretty impressive.

Rebecca: Thanks very much for reading and commenting. I've deleted your link because I don't allow commercial promotions here.

Superb post, Nancy, and thanks for the links.

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